Inside Nikko Shops - Latest Comments in Twitter Is The Next Paid Search Venue

Re: Twitter Is The Next Paid Search Venue

Nada blue book — Mon, 14 Nov 2011 05:43:22 -0000

such an interesting article to read...

Re: Twitter Is The Next Paid Search Venue

casual summer dresses — Wed, 09 Mar 2011 15:04:14 -0000

It can be overwhelming and frustrating at times. How do you choose �the one� that works with the �other ones� you will love and care for, and will in return inspire, bring value and joy.
...

Re: Twitter Is The Next Paid Search Venue

Survival and Emergency. — Sun, 27 Feb 2011 08:38:58 -0000

That was the best article I have read in a long time!

Re: Twitter Is The Next Paid Search Venue

Modern Furniture — Sun, 29 Aug 2010 21:33:21 -0000

Google is still the best search engine while the best micro-blogging site is twitter. Even Google Buzz has no match with it when it comes to convenience and popularity.

Re: Twitter Is The Next Paid Search Venue

Poison Ville — Sun, 18 Jul 2010 03:59:47 -0000

Why in the world would google want to waste money on Twitter? Why don't they use their hordes of engineers (and money) to make something...better? It shouldn't be hard to process tweets or anytime of instant message into the google "news" or "blogs" page. Twitter just took the status line off of facebook and based a whole service around it. Why couldn't facebook just turn their status updates into a twitter-like service?

Maybe google's servers can keep Twitter from going down on a near daily basis...

Whoever owns twitter is a MORON for not selling, IF he was really offered $500 million...

Twitter is no where near replacing my RSS feeds and, after trying to follow twitter during the Mumbai attacks, showed how worthless it is for 'real' news. Not everyone is down with LEET speak and text messaging abbreviations.

Within the past week, The Daily Show and Doonesbury have been clowning on Twitter. That is the modern day equivalent of "jumping the shark."

Sorry, twits. Let's quit wasting with the twitter circle-jerk and get on to the next REAL big thing...

Re: Twitter Is The Next Paid Search Venue

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Re: Twitter Is The Next Paid Search Venue

Andrew Scott — Thu, 25 Feb 2010 16:52:40 -0000

I didn't know that before. Thanks for sharing this news.

Re: Twitter Is The Next Paid Search Venue

furniturestores — Sun, 06 Dec 2009 23:53:05 -0000

Hate to be a buzz kill, but I believe Twitter's pretty much at the top of it's S Curve and is pretty much becoming nothing more than one big spam channel...

Re: Twitter Is The Next Paid Search Venue

Frank Polenose — Mon, 16 Nov 2009 08:39:21 -0000

Does anyone believe this is STILL a threat? Frank Secured Loans

Re: Twitter Is The Next Paid Search Venue

Kristen — Mon, 13 Jul 2009 00:35:51 -0000

I am apparently four months late to this conversation, but I never let bad timing interfere with a good idea.

I think your side note is more important to your post than you may be letting on. To my mind, this prequalifying you've claimed you'd do on Twitter (if only they'd allow you to direct message non-following folks) is something you could already do on your own. I mean, how many people tweet without some other major online presence? If you'd really be willing to spend the time prequalifying these folks on Twitter, then I'd bet you'd also be willing to Google them and find either their direct email address, their blog (with commenting open!), or other useful contact information. And, so, you would contact them there. I imagine you're perhaps not entirely genuine when you suggest that you'd spend real time prequalifying customers...perhaps you just know, as per your side note, that it'd be something that would come along with Twitter's acceptance of commercial contact-- specifically that Twitter would offer some program where they offer screened and directed advertising the way Google Ads does.

Which is not to deny that you have a very good idea--I think you do. If I hear you correctly, what you're saying (writing) is that we should be able to reach the folks who want our products and services by sincerely approaching them based on their openly and specifically expressed desires. I agree wholeheartedly! That is the very best kind of marketing.

Unfortunately, I don't imagine Twitter would get it any better than Google. And while I sometimes admire Google's program (both the computational and the social), I often am disgusted with their inability to accurately target ads. Recently, for an admittedly personal example, the wildly popular and often-vociferously-liberal site WOOT unknowingly encouraged all of their New York wooters to vote against allowing gay marriage...because of an ill-placed set of Google ads. It took only a few of us customers alerting WOOT by email and on their blog (and about ten hours of the disgustingness) before WOOT had Google quit those ads. Needless to say, in the interim there were incensed customers and the possibility of bad publicity. Of course, ultimately, few of us canceled our WOOT accounts during the comparatively short offense*, and WOOT didn't cancel their Google Ads account either.

But I think you get my point. If we're aiming to find our existing customers-- those folks that already want us and just don't know we exist, or that we're available to them specifically-- we need to find a better method than Google Ads or your hypothetical Twitter outreach. I guess what I'm posting (lengthily) about is my undying support for your desire to reach the customers who are most likely to be interested in your awesome furniture, and my belief that algorithms, patterns, and shortcuts will never get it right. Person to person to person is the best way, and technology may hasten, smooth, or otherwise aid that chain, but it will never replace it.

*One friend of mine did cancel his WOOT account because of their openly anti-gay position. And though WOOT pulled the ads and never would have "chosen" for them to appear in the first place, I don't blame him one bit.

(Also, not just incidentally, with the advent of Retailmenot, Dealnews and the like, I haven't signed up for a coupon-based feed in years. Unless you're talking a limited-distribution mailing list [my favorite unsigned band or a small retail store without a real website] I don't imagine other folks are significantly more interested than I am in a coupon offer email. Especially your ostensibly higher-end customers [holy cow, your furniture looks good!]. We can probably get that discount info on another site, or better yet from your own website. Yes: there! Otherwise, you're missing customers! [How do we get them now?!])

So...when's the next discussion?

Re: Twitter Is The Next Paid Search Venue

Nuno Andrade — Thu, 12 Mar 2009 15:41:02 -0000

Hey David,

Thanks a lot for your response. Much appreciated.

I don't think that Twitter users mind being marketed to much. If you're following any significant number of people, chances are you don't read more than 25% of their tweets. Although for this to work the twad (I know, that's a horrible combination of tweet and ad but I couldn't help myself) would have to appear as a brand new Twitter message for maximum visibility, the user can do what he or she does with any other message, choose to ignore.

I totally agree, however, that if not policed, this could get out of control and be detrimental to the user experience. That's why it would probably be necessary to price spammers out of the model.

Thanks again for your response. Good luck with your blog.

Re: Twitter Is The Next Paid Search Venue

Nuno Andrade — Thu, 12 Mar 2009 15:17:50 -0000

Hey Loki,

Thanks for your feedback. There are many social networking sites but Twitter right now has no competition. And if done correctly, I'm confident that Twitter users wouldn't mind being advertised to with targeted messages, in the same way Google users don't complain about the ads since they can use a great service (search) for free.

As far as setting up a fake account to just get discounts, by definition the plan I outlined would only work if you were active. You'd have to actually use the service in order to get offers. In any case, even if you just entered a list of keywords, I'm sure advertisers wouldn't mind. That would be the equivalent of going to a retailer's website and entering your email address to receive offers from them.

In any case, your second point led to a thought: This would be much more effective if the pay structure was based on the number of followers you had. For example, if you only had one or two followers, I'd pay 25 cents for the click. If you had 5K followers, on the other hand, I'd be willing to pay much more based on the possibility that you'd repost the offer on Twitter to your followers.

Thanks for your feedback.

Re: Twitter Is The Next Paid Search Venue

David Brim — Wed, 11 Mar 2009 23:23:22 -0000

Really great insight. As a twitter user I would appreciate getting relevant coupons from time to time, but it may get over redundant. If twitter wanted to control that/and or monetize it they could always charge users $1/month to not get any more DM from advertisers.

Even though it doesn't seem like much, if you scale that across the millions of users twitter has they'll pull in serious revenue.

Great post

Re: Twitter Is The Next Paid Search Venue

Loki — Sun, 08 Mar 2009 05:53:45 -0000

I can't see it working.

For one thing there are alternative social networking sites that don't allow ads so people will convert to them to avoid the marketing barrage.

Also, people are not stupid, I don't have a twitter account but I would consider setting one up if I could get discounts and things, but I wouldn't use it, I would just enter a list of keywords of my interests so that I could attract the attention of the relevant bots and reap the benefits.